We recognize the transformative potential of data as a cornerstone of our work. Our appreciation of data encompasses the collection, wrangling, transformation, analysis, and archiving of various forms of evidence. Both quantitative and qualitative forms of data—from drone imagery to GPS-collared deer to textual collections and personal narratives— are foundational to our work, bringing depth, diversity, and nuance to our projects. Whether we’re uncovering hidden patterns within complex datasets or translating science stories into impactful narratives, we emphasize the value of evidence to inform, persuade, and build shared commitments. Finally, through responsible stewardship, we seek to ensure the preservation and accessibility of valuable information for future explorations and discoveries.

We endorse design as an aesthetic and problem-solving pursuit that can be applied in the academic
context as part of a process of discovery, exploration and synthesis with potential to substantively impact knowledge construction and science communication. Design, in our view, is a mindset steeped in empathy, focused on usability, and driven by the desire to create meaningful impact. By approaching challenges from a design perspective, we strive to understand and bring new understandings through an iterative, creative process. We believe that design can help discover and communicate insights and that its creative and empathetic orientation fosters cross-disciplinary forms of research and exchange.

The term difference is meant to evoke our mission to separate signal from noise to discern what is meaningful and make a substantive impact on society and the planet. This framing provides an impetus for creativity and progress and drives a sense of purpose in how we put our skills to work. This value of difference also manifests in our commitment to fostering an inclusive environment that supports our diverse human needs and executing multidisciplinary projects. By embracing these various dimensions of difference, we challenge ourselves to continually deepen our understanding and engage in design practices that drive positive societal and environmental change.